"Business Management Perspective" is a scientific quarterly established with the following objectives:

1. Dissemination of original research findings related to business management.
2. Providing practical solutions by assisting in problem-finding and scientific analysis of industry issues and problems.
3. Proposing new scientific issues, expanding the boundaries of knowledge, and improving the level of expertise for managers and experts in fields related to business management.
4. Directing research in the field of business management and fostering communication between researchers.

Articles submitted to this publication will undergo expert review by the editorial board. We kindly request that researchers submit their articles through the journal system, register, and follow the article compilation guide for submission. This way, there is no need for authors to visit the journal's office or make a phone call, and all communications with esteemed authors and referees will be conducted through the journal's system.

The publication covers two general sections:

A) Department of subjects/fields of study:

• Strategic Management
• Consumer Behavior
• Branding
• Neurological Marketing
• New Topics of Marketing

B) Analysis tools section:

• Statistical Tools:

  • Structural Equation Modeling (SEM)
  • Factor Analysis (FA)
  • Correlation and Regression Analysis
  • Central Scenario
  • Research Experiment
  • Modeling Linear Equations
  • Interpretive Equation Modeling

• Qualitative Tools:

  • Grand Theory Based on New Approaches
  • Theme Analysis
  • Systematic and Comprehensive Review
  • Meta Analysis

Targeted audiences include academic researchers in related fields, managers from various industries, decision-makers, and government officials who influence the industry.

Licensee: Shahid Beheshti University, Faculty of Management and Accounting.

Responsible Manager: Dr. Seyed Mahmoud Hosseini

Editor-in-Chief: Dr. Bahman Hajipour

Specialized Secretary: Dr. Maryam Akhwan

Executive Director: Dr. Fatemeh Sajjadian

Members of the Editorial Board:

• Dr. Asdolah Kardanaiij (Professor - Tarbiat Modares University)
• Dr. Mohammad Reza Hamidizadeh (Professor - Shahid Beheshti University)
• Dr. Shahryar Azizi (Associate Professor - Shahid Beheshti University)
• Dr. Mohammad Ali Babaei (Associate Professor - AlZahra University)
• Dr. Asadullah Kardanaiij (Associate Professor - Shahid Beheshti University)
• Dr. Tahmurth Hassan Qalipour (Associate Professor - University of Tehran )
• Dr. Yehman Hajipour (Associate Professor - Shahid Beheshti University)
• Dr. Bahram Ranjbarian (Professor - Isfahan University)

Address: Shahid Beheshti University, Faculty of Management and Accounting, Management Perspectives Publications Department Office, Postal Code 1983963113, Evin, Tehran. Phone: 29903136 Correspondent: 22431644 Email: sbujbmp@gmail.com

The website address of the publication is http://jbmp.sbu.ac.ir/.