Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 22, Issue 55 - Serial Number 89, December 2023

Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method

10.48308/jbmp.2023.232734.1536

Ali shariat Najade; Sayedh Nasim mousavi; mohsen Aref Najade; رضا سپهوند

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Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops

10.48308/jbmp.2024.232132.1523

alireza andalib; hassan ghorbani dinani; Mahmood Naderi Beni

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Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses

10.48308/jbmp.2024.234644.1580

Abdollah Saedi; mina hoseini; maryam javanmard

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Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS)

10.48308/jbmp.2024.234864.1581

Reza Sheikh; Soheila Senfi

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Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach

10.48308/jbmp.2024.235207.1591

Morteza Movaghar; Fatemeh Ashrafi; meysam shirkhodaie

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Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach

10.48308/jbmp.2024.234972.1584

Rahil Kordheydari; Ali ghasemian; mostafa esmaeili

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Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method

10.48308/jbmp.2024.235421.1597

Arash Nezami

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Journal of Business Management Perspective

Journal Archive

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)