Author Index

A

  • Akbari, Mohsen Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
  • Albadvi, Amir Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
  • Amiri Aghdaie, Seyed Fathollah Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
  • Ansari, Azarnoush Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
  • Azar, Adel Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]

B

  • Babaei Zakliki, Mohammad Ali Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
  • Bagheri meybodi, Mehdi Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
  • Baniasad, Reza Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]

D

  • Dastar, Hosien Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
  • Dehdashti Shahrokh, Zohreh Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
  • Delafrooz, Narges Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]

F

  • Fathi, Saeed Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
  • Feiz, Davood Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]

G

  • Ghareh cheh, Manizheh Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]

H

  • Hajipour, Bahman Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
  • Hamidizadeh, Mohammadreza Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
  • Hasangholi, Tahmours Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
  • Heidarzadeh, Kambiz The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
  • Hoseini, Seyedmahmood Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
  • Hosseinzadeh Shahri, Masoumeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]

J

  • Jalaian, saeed The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
  • Jalali, Seyed Mehdi Brand Identity and the factors influencing it: a case study in internet providers industry [Volume 17, Issue 36, 2018]

K

  • Karimzadeh, Samad Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
  • Keymasi, Masoud Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
  • Khalil Nezhad, Shahram مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
  • Khasehi Varnamkhasti, Vahid مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
  • Khonsiavash, Mohsen The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
  • Kohyari Haghighat, Amin Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
  • Komeili, Hadi Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]

M

  • Mahboobi Renani, Effat Sadat Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
  • Moayery Fard, Hajar Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
  • Mobaraki, Mohammad Hassan Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
  • Moghaddas Bayat, Maryam Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
  • Mohammadian, Mahmoud Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
  • Mohammadi Anar, Alireza Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
  • Mohammad Shafiee, Majid Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
  • Mosaddegh, Abdolreza Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
  • Moshkdanian, Fatemeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]

N

  • Nasehi far, Vahid Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
  • Nazari, Mohsen Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
  • Nezamivand CHegini, Hooshang Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
  • Norouzi, Hossein investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]

R

  • Rahmati, yalda Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
  • Rooshan, Seyed Aligholi Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]

S

  • Saadatyar, Fahime Sadat Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
  • Sakhdari, Kamal Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
  • Sammaknejad, Negar Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
  • Sepehri, Mohammad Mehdi Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
  • Shahboodaghian, Mostafa Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
  • Sheikhi, Narges مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]

T

  • Taghavi fard, Mohammad taghi Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
  • Taghizadeh Joorshari, Mohammad Reza Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
  • Teimourpour, Babak Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]

V

  • Vazife, Zahra Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]

Y

  • Yaghoubi, Noormohammad Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]

Z

  • Zarei, Azim Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
  • Ziyae, Babak Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]