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Volume & Issue: Volume 14, Issue 23, August 2014 
Number of Articles: 10
Generating a Model of Bank Identity

Pages 13-28

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  • PDF 494.08 K

Evaluation of the Effectiveness of Electricity Consumption Frugality Social Advertising with AIDA Model

Pages 29-47

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  • PDF 607.28 K

Factors Influencing Pattern on Consumers' Attitude and Purchase Intention toward Imported Products

Pages 48-68

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  • PDF 614.45 K

Effective Criteria in Evaluating Electronic Business Models

Pages 69-86

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  • PDF 508.78 K

Effects of Strategic Orientation and Marketing Capabilities on Export Performance

Pages 87-105

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  • PDF 510.54 K

The Influence of Advertising and Sales Promotions on Brand Equity toward Improve Customer Loyalty

Pages 107-122

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  • PDF 537.42 K

The Empact of Knowledge Management on

Pages 123-139

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  • PDF 717.84 K

Impact of Internet Banking Image and E-Banking Satisfaction on Attraction and Retention of Premier Customers: the Moderating Role of Customer Perceived Value

Pages 141-160

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  • PDF 575.22 K

Emotional Intelligence Influence on Relationship Marketing

Pages 161-178

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  • PDF 951.94 K

A Pattern for Typology of Product Strategies in SMEs

Pages 179-200

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  • PDF 917.74 K

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