Volume & Issue: Volume 19, Issue 44 - Serial Number 77, March 2021 
Number of Articles: 7

Original Article

Designing a store brand competitiveness model based on environmental stimuli In chain stores

Pages 13-40

10.52547/jbmp.19.44.13

mohamad nurani; Hossein Rezaei dolatabadi; Majid Mohammad Shafiee

Identify and Prioritize Tourism Brand Co-creation Opportunities

Pages 98-119

10.29252/jbmp19.44.98

Mohammad Ghaffari; morteza soltanee; Afsaneh shahraki azad; Mina Khoshroo

Designing a model of factors affecting the implementation of marketing strategy in commercial banks

Pages 147-170

10.29252/jbmp.19.44.147

ahmad taheri; mohammadmehdi parhizgar; mohammad taghi amini; habibullah danaei

Journal of Business Management Perspective

Journal Archive