Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method

Pages 13-39

10.48308/jbmp.2023.232734.1536

Ali shariat Najade; Sayedh Nasim mousavi; mohsen Aref Najade; Reza Sepahvand

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Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops

Pages 40-60

10.48308/jbmp.2024.232132.1523

alireza andalib; hassan ghorbani dinani; Mahmood Naderi Beni

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Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses

Pages 61-81

10.48308/jbmp.2024.234644.1580

Abdollah Saedi; mina hoseini; maryam javanmard

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Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS)

Pages 82-112

10.48308/jbmp.2024.234864.1581

Reza Sheikh; Soheila Senfi

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Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach

Pages 113-134

10.48308/jbmp.2024.235207.1591

Fatemeh Ashrafi; Morteza Movaghar; meysam shirkhodaie

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Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach

Pages 135-170

10.48308/jbmp.2024.234972.1584

Rahil Kordheydari; Ali Ghasemian Sahebi; mostafa esmaeili

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Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method

Pages 171-194

10.48308/jbmp.2024.235421.1597

Arash Nezami

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The Reviewers in Issue 55 Fall 2024

Pages 195-195

10.48308/jbmp.2023.104806

• Reviewers
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