Identifying and Classifying Factors Affecting the Development of Export Performance of Livestock Products Using the Importance-Performance Technique and Exploratory Factor Analysis

Document Type : Original Article

Authors

1 Assistant Professor in Organizational Behavior and Human Resource Management, Faculty Member of Management Department, Shiraz University

2 Phd of Business Management, Faculty of management and accounting, Allameh Tabataba’i Uuiversity, Tehran, Iran.

3 Commerce and Trade faculty, Management College, University of Tehran, Tehran, Iran.

10.48308/jbmp.2025.238517.1660

Abstract

In today's global economy, the growth of exports and the performance of companies in this sector are critical factors emphasized by governments. To enhance the export performance of companies, governments are designing and implementing various programs. This study aims to identify and classify the factors influencing the development of export performance in the livestock products sector. To achieve this objective, managers and senior employees of companies engaged in livestock product exports were selected as the statistical population. A semi-closed questionnaire was employed to gather relevant data. The Importance-Performance Analysis method was utilized to address the research questions, while exploratory factor analysis was conducted to categorize the factors affecting export performance. The findings revealed that 39 indicators significantly influence the development of export performance, which can be grouped into four main areas. Additionally, the results indicated that these indicators can be further categorized into 11 distinct factors, accounting for an explained variance of 83.298 percent.

Keywords

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History

  • Receive Date: 26 January 2025
  • Revise Date: 07 May 2025
  • Accept Date: 07 May 2025

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