Journal of Business Management Perspective

Journal of Business Management Perspective

The Impact of Internal Marketing on Teamwork Effectiveness in Higher Education (Case Study: University of Isfahan)

Document Type : literature review

  1. Abzari, M, Ghorbani, H., & Madani, F. (2011). The Effect of Internal Marketing on Organizational Commitment from Market- Orientation View Point in Hotel Indusry in Iran. International Journal of Marketing Studies, 3(1) 147-155.
  2. Bansal, H., & Morris, B. (2001). The Impact of Internal Marketing Activity on External Marketing out Comes. Journal of Quality management, 6(12), 61-67.
  3. Cooper, J., & Cronin, J. (2011). Internal Marketing: Competitive Trategy for the Long-Term Care Industry. Journal of BusinessResearch, 8(6), 177-181.
  4. Done, S. (2006). Resource Library. Internal Marketing, www.marketingpower.com/resourcelibrary/marketingNews/pages/2006/40/1/mn 011506-schultz.aspx.
  5. DuBrin, A. J. (2004). Applying Psychology, Individual and Organizational Effectiveness. New Jersey: Pearson, Prentice Hall.
  6. Gounaris, S. (2010). Intenal- Market Orientation Amisconceived Aspect of Marketing Theory. Europen Journal of Marketing, 44(2), 160-169.
  7. Latane, B. (2004). Many Hands Make Light The Work: The Causes and Consequ. New York: Modern Language Association.
  8. Lings, L. (2000). Internal Marketing and Supply Change Management. Jounal of Service Marketing, 14(1), 27-43.
  9. Rafig, M., & Ahmad, P. (2000). Advances in Internal Marketingconcepts. Jounal of Service Marketing, 14(6), 449-462.
  10. Harvirs, B., & Morris, B. (2001). The Impact of NG out Comes. 12(7), 65-78