Aghayee Daghlian, Mohammad Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Aref Najade, mohsen Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Asgarnezhad Nouri, Bagher The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Asgarnezhad Nouri, Bagher Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024, Pages 116-138]
Ashrafi, Fatemeh Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023, Pages 113-134]
B
Bagheri, Mozhgan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Ebadinia, Hamed The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Esfidani, Mohamad rahim Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Esgandari, Karim Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
G
Ghafouri, zahra Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023, Pages 225-253]
Ghasemian Sahebi, Ali Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Ghasemian Sahebi, Ali Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023, Pages 135-170]
H
Hasangholipor Yasory, Tahmoures Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Hosseini, Aboalhassan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Hosseini, Mina Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
I
Irani, Hamid Reza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
J
Jafari, Aliakbar Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Karimi, Shahla Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Karimian, Mojtaba Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Khademi Gerashi, Mehdi Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Khalil Nezhad, Shahram Identifying and prioritizing the core capabilities of top apparel platforms in Iran [Volume 22, Issue 56, 2024, Pages 62-83]
Khanlari, Amir Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Khodadad Hosseini, Seyed Hamid Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Khoddami, Soheila Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Kiani Gohar, Mohammad Hossein Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kordheydari, Rahil Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kordheydari, Rahil Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023, Pages 135-170]
Kordnaeij, Asadollah Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Kordnaeij, Asadollah Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
M
Mehrabian, Ahmad Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Mohamadifar, Yousef Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Mohammad shafiee, Majid The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024, Pages 139-164]
Mola Ghalghachi, Maryam The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Moradnejadi, Homayoon Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Mousavi, Sayed Najmmedin Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023, Pages 225-253]
Mousavi, Sayed Najmmedin Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
Movaghar, Morteza Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Movaghar, Morteza Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023, Pages 113-134]
N
Naderi Beni, Mahmood Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023, Pages 40-60]
Nejat, Soheil Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Nezami, Arash Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023, Pages 171-194]
O
Orafaye Jamshidi, Shadi Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
R
Rahgozar, Shakiba The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024, Pages 139-164]
Rezaeinejad, Hadi Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method [Volume 22, Issue 53, 2023, Pages 148-174]
S
Saedi, Abdollah Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023, Pages 61-81]
Salary Kamangar, Mohammad Amir Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Salehabadi, Shaghayegh Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
Sangari, Negin Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Senfi, Soheila Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023, Pages 82-112]
Sepahvand, Reza Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Shariatnejad, Ali Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [Volume 22, Issue 56, 2024, Pages 84-115]
Sheikh, Reza Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023, Pages 82-112]
Shiri, Nematollah Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Yazdani, Hamidreza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Yazdani, Hamidreza Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Z
Zarei, Ghasem Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024, Pages 116-138]
