Abdolvand, Mohammadali Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
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Esfidani, Mohammad Rahim A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework [Volume 25, Issue 65, 2026, Pages 14-44]
Heidarzadeh Hanzaee, Kambiz Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
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Kanani Tekmehdash, Ameneh Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
Karimian, Majid A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework [Volume 25, Issue 65, 2026, Pages 14-44]
Karimian Dorouni, Hajar Presenting a model for managing technostress in online sales of female sellers (Case study: Online sellers of cosmetic products in Chaharmahal and Bakhtiari province)[Volume 25, Issue 65, 2026, Pages 77-101]
Khani, Sajad Environmental benefit and customer loyalty: The role of perceived green value, green trust, and green conspicuous behavior in bio-renewable products [Volume 25, Issue 65, 2026, Pages 131-176]
Khasmafkan-Nezam, Mohammad Hossein Environmental benefit and customer loyalty: The role of perceived green value, green trust, and green conspicuous behavior in bio-renewable products [Volume 25, Issue 65, 2026, Pages 131-176]
Khonsiavash, Mohsen Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
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Moeini, Hussein Presenting a model for managing technostress in online sales of female sellers (Case study: Online sellers of cosmetic products in Chaharmahal and Bakhtiari province)[Volume 25, Issue 65, 2026, Pages 77-101]
Mohammadipour, Elham Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach [Volume 25, Issue 65, 2026, Pages 45-76]
Mohammad shafiee, Majid Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach [Volume 25, Issue 65, 2026, Pages 45-76]
Motaghiyan, Zahra Augmented Reality: A Novel Technology Influencing Consumer Attitudes and Purchase Intentions Toward High-Involvement Products; A Quasi-Experimental Design [Volume 25, Issue 66, 2026]
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Sangari, Negin Augmented Reality: A Novel Technology Influencing Consumer Attitudes and Purchase Intentions Toward High-Involvement Products; A Quasi-Experimental Design [Volume 25, Issue 66, 2026]
