Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 12, Issue 15, July 2012

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A study of internal identification in the healthcare industry

Creating brand equity through the advertising mix: Examining the mediating role of knowledge, loyalty, and brand association

Investigating the effect of self-inference dimensions on impulse buying behavior

The relationship between advertising effectiveness and brand equity: A case study of Samsung home appliance advertising.

Explaining and identifying the factors affecting organizational agility in universities

Designing a conceptual model for strategic performance evaluation: based on a dynamic strategic value chain

Designing a model to improve export performance for Afghan exporters through market and firm-related information and through marketing mix management

Investigating the impact of brand image and service quality on relationship marketing and customer behavioral tendencies

Performance evaluation model of subsidiary companies in holding companies based on balanced scorecard. Case study: Sina Food Industries Holding.

Journal of Business Management Perspective

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