Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 11, Issue 13, March 2012

Investigating the impact of psychological processes of brand identity and brand personality on brand loyalty

Investigating the relationship between the use of technological opportunities and the factors affecting it with the organization's financial performance from the perspective of branch managers in banks

Examining the relationship between sales skills and sales staff performance: The mediating role of job satisfaction.

Identifying the most important dimensions of electronic service quality in brokerage companies using the Shannon entropy method

Brand and customer personality match in a chain store

Investigating the impact of electronic service quality on customer satisfaction and repurchase intention (Case study: Bank Mellat Electronic Payment Company)

Investigating the impact of electronic service quality on customer satisfaction and repurchase intention (Case study: Bank Mellat Electronic Payment Company)

Examining the status of integrated marketing communications and the factors that influence and are affected by it (Case study: Mellat Bank)

Investigating consumer behavior in relation to the decision to purchase green goods

The effect of supply chain strength components on competitive advantages and organizational competitiveness (Case study: Iran Khodro Company)

Journal of Business Management Perspective

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Volume 24 (2025)

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