Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 13, Issue 4 - Serial Number 21, February 2014

Application of the theory of personal construct psychology in exploring dimensions of brand meaning

Pages 13-29

Model of the effectiveness of advertising and marketing assets on the performance of banks listed on the Tehran Stock Exchange

Pages 31-48

strategies for developing senior tourism; approaches toward market segmentation using neural network

Pages 49-66

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Development of a new conceptual framework of organizational control systems based on a closed-loop view

Pages 67-86

Model for selecting operational strategy in the international market for entrepreneurial businesses

Pages 87-106

The impact of social responsibility on the organization's internal brand resonance

Pages 107-122

The impact of urban competitiveness on national competitiveness

Pages 123-140

The role of internal marketing in service quality

Pages 141-158

Factors affecting the formation of brand image and the moderating role of customers' need for uniqueness and appearance

Pages 159-176

Knowledge Transfer Risk Analysis: A Tool for Strategic Management of Interorganizational Relationships

Pages 177-197

Journal of Business Management Perspective

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