Volume & Issue: Volume 20, Issue 45 - Serial Number 78, June 2021 

Original Article

Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator

Pages 13-38

10.52547/jbmp.20.45.13

hooshmand bagheri garbollagh; Morteza ملکی مین باش رزگاه; Davod Feiz; Adel Azar; Azim zarei