Journal of Business Management Perspective

Volume & Issue: Volume 20, Issue 46 - Serial Number 78, August 2021

Original Article

Providing a model for accelerating the cooperation of large companies with small businesses

Pages 13-37

10.52547/jbmp.20.46.13

Farhad Ahmadi; Mohamadreza Meigounpoory; Hosain Sadeghi

Provide a framework for the successful entry of female students into the field of start-ups

Pages 39-64

10.52547/jbmp.20.46.39

mohammadreza fallah

The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values

Pages 65-88

10.52547/jbmp.20.46.65

Mahdi Dehghani Soltani; Esfandyar Mohammadi

Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method

Pages 89-112

10.52547/jbmp.20.46.89

Adele Geravand; Kambiz Heidarzadeh; Zohreh Dehdashti Shahrokh; Abdevali Abdolvand

Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform

Pages 113-141

10.52547/jbmp.20.46.113

Reza Rastegari; abolghasem ebrahim; alireza amini

Investigating the effect of brand leadership on organizational reputation; Explain the mediating role of organizational legitimacy

Pages 142-167

10.52547/jbmp.20.46.142

ali shariatnezhad; seidnajmealdin mousavi; mina hosseini

Presenting a Pattern for Consumer’s PrePurchase Behavior

Pages 168-192

10.52547/jbmp.20.46.168

Mohammad Saeidi; Abbas Abbasi; alireza amini

Journal of Business Management Perspective

Journal Archive

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)