Journal of Business Management Perspective

Journal of Business Management Perspective

Brand sales strategy in the FMCG industry

Document Type : Original Article

Authors
Ahmad Roosta 1
Masoud Javidani 2
1 Assistant Prof., Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran
2 Ph.D. Student in Marketing Management, Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran(Corresponding Author)
Keywords
antecedents of sales strategy
brand sales strategy
FMCG
Grounded theory
sales strategy dimensions
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