Journal of Business Management Perspective

Brand sales strategy in the FMCG industry

Pages 13-30

Ahmad Roosta, Masoud Javidani

• View Article
• PDF 1.16 M

Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran

Pages 31-48

Zohre Dehdashti Shahrokh, Sajjad Abdollahpour

• View Article
• PDF 695.32 K

Developing a Model to Identify the Structural relationships between the Brand Personality Congruity, Brand attitude and Perceived Value Dimensions: A Case Study in the Banking industry

Pages 49-64

• View Article
• PDF 998.9 K

Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran

Pages 65-82

Mahdi Dehghani Soltani, Davood Feiz, Ali Reza Motameni, Asadolah Kordnaeij, Azim Zarei

• View Article
• PDF 818.23 K

customer service quality investigating provided at the Tehran International Book Fair

Pages 83-102

Yaser Sobhanifard, Saeid Cheraghali, Seyed mohammad hossein Hosseini, seyed mohammad mahdi mehdikhah

• View Article
• PDF 680.09 K

The analysis of the interactive relationship of parent - child, in shaping attitudes toward TV advertising)Case Study: Food Industry(

Pages 103-118

• View Article
• PDF 1.11 M

?Employee voice: time bomb or brand Ambassadors

Pages 119-139

• View Article
• PDF 1.16 M