Journal of Business Management Perspective

Developing a Business Model Framework for Corporate Banking in Iran

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Evaluation Customers Rational and Emotional Approach in Customer Based Brand

Ahmad roosta, salman eivazinezhad, mohammad reza blourparsa

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Evaluation of the factors influencing popularity of the brand’s fan pages in social networking

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The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company

Shahram Khalil Nezhad, Mahsa Ahanagari, Mohammad Reza Daneshvar

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Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success

Mohsen Akbari, Mahmood Moradi, Mahsa Farkhonde, Esmaiel Momen

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Investigating the Impact of Customer Value Anticipation and Product Innovativeness on Customer Lifetime Value: by Moderating Role of Advertising Strategy Variable

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The Effect of Brand Orientation on Internal Brand Equity

Bahareh Osanlou, Mohsen Ghobehei, Pedram Fazlinejad

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Developing a Tourism Destination Branding Model, Based on Tourist Touch Points

Fatemeh Shahabi, Ali Sanayei, Ali Kazemi, hadi Teimouri

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Impact of Buyer Personality on Word-of-Mouth

Negin Ahghar Bazargan, Hadi Teimouri, Azarnoosh Ansari

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Develop a model of customer experience touch points during banking customer journey

Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian

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Study customer’s preference toward rewards in banking customer clubs by conjoint analysis

Amir Khanlari, Mehdi Ameri

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A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical

mohammad Javad Ghorbani, Abolhasan Faghihi, Shahriar Azizi

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Adaptive Clustering of Food Industry Companies’ Vision, Mission, and Values using TextMining

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