Journal of Business Management Perspective

investigating antecedents and consequences of cognitive dissonance in consumer behavior

Hossein Norouzi

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Identify and validate the dimensions and metrics of brand equity

Pages 57-73

Narges Delafrooz, Mohsen Akbari, yalda Rahmati, Mohammad Reza Taghizadeh Joorshari

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Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes

hadi taghvi, ali hamidizadeh

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Systematic review of theoretical foundations of social commerce models

Pages 95-117

Mohammad Hassan Mobaraki, Babak Ziyae, Kamal Sakhdari, Mostafa Shahboodaghian

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Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity

Pages 117-138

10.52547/jbmp.2020.103516

Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari

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Brand Identity and the factors influencing it: a case study in internet providers industry

zahra barzegar teremi, Seyed Mehdi Jalali, friz taherikia

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