Journal of Business Management Perspective

Applying Communicational & Observational Approaches in Evaluation of Advertisements

Pages 31-50

sepideh nasiri, Masoud Keymasi, Negar Sammaknejad, Tahmours Hasangholi

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Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies)

Pages 13-30

Seyedmahmood Hoseini, Bahman Hajipour, Manizheh Ghareh cheh, Hooshang Nezamivand CHegini

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The Impact of Business Networks on Sustainable Competitive Advantage

Pages 51-66

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Conceptual Model of Overall Store Price Image in IRAN

Pages 67-82

Mohsen Nazari, Hosien Dastar

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The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres

Pages 83-100

Kambiz Heidarzadeh, saeed Jalaian, Mohsen Khonsiavash

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Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran

Pages 101-120

Hajar Moayery Fard, seyed mahdi jalali, Samad Karimzadeh

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Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach

Pages 121-150

Fahime Sadat Saadatyar, Zahra Vazife, Noormohammad Yaghoubi, Seyed Aligholi Rooshan

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• PDF 1.16 M