Author Index

A

  • Aalipour Herisi, Mehrdad Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
  • Abbasi, Abbas Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
  • Abbasi, Rasoul Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Abdian, Saba Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Abdolvand, Abdevali Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Abdolvand,, mohamadali Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
  • Ahmadi, Farhad Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Akbari, Mohsen Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
  • Azar, Adel Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]

D

  • Dehdashti Shahrokh, Zohreh Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Dehghani Soltani, Mahdi The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
  • Delafrooz, Narges Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]

E

  • Esfidani, Mohamad rahim Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
  • Eskandari, Nader Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]

F

  • Fathi, Mohammad Reza Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • Feiz, Davod Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]

G

  • Geravand, Adele Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Ghaderi, Mahbube Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
  • Gharibnavaz, Nader Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
  • Ghasemlou, Maryam Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Ghazvini zadeh, Nafiseh Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • Gholipour Soleimani, Ali Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]

H

  • Hasanbeygi, Narges Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
  • Heidarzadeh, Kambiz Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Hosseinpour, Mahdi Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Hosseinzadeh Shahri, Masoumeh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]

I

  • Irani, Hamid Reza Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]

J

  • Jamipour, Mona Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]

K

  • Kazeminia, Azadeh Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
  • Khademi Gerashi, Mehdi Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
  • Khadivar, Ameneh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Khanlari, Amir Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
  • Khoshroo, Mina Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
  • Khosravi, Abolfazl Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • Kordnaeij, Asadollah Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]

M

  • Maddah, Morteza Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
  • Masoudi, Nazanin Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
  • Meigounpoory, Mohamadreza Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Mohammadi, Esfandyar The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
  • Mohammad shafiee, Majid Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
  • Moradipoor, Saeed Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]

N

  • Nejati Rashtabadi, Hojjat Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]

R

  • Rastegari, Reza Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
  • Rastgar, abbasali Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
  • Rezaee, Bijan Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Rostami, Akbar Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]

S

  • Sadeghi, Hosain Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Saeidi, Mohammad Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
  • Soltani Far, Ehsan Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]

T

  • Talari, Mohammad Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
  • Torabi, Mohsen Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • Torkestani, Mohamad Saleh Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2022, Pages 43-60]

Y

  • Yadollahi Farsi, Jahangir Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
  • Yazdani, Hamidreza Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]

Z

  • Zali, Mohammad Reza Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]