Aalipour Herisi, Mehrdad Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Abbasi, Abbas Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Abbasi, Rasoul Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Abdian, Saba Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Abdolvand, Abdevali Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Abdolvand,, mohamadali Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
Ahmadi, Farhad Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Akbari, Mohsen Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Azar, Adel Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
D
Dehdashti Shahrokh, Zohreh Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Dehghani Soltani, Mahdi The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Delafrooz, Narges Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
E
Esfidani, Mohamad rahim Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Eskandari, Nader Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
F
Fathi, Mohammad Reza Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Feiz, Davod Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
G
Geravand, Adele Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Ghaderi, Mahbube Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Gharibnavaz, Nader Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Ghasemlou, Maryam Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Ghazvini zadeh, Nafiseh Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Gholipour Soleimani, Ali Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
H
Hasanbeygi, Narges Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Heidarzadeh, Kambiz Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Hosseinpour, Mahdi Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Hosseinzadeh Shahri, Masoumeh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
I
Irani, Hamid Reza Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
J
Jamipour, Mona Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
K
Kazeminia, Azadeh Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Khademi Gerashi, Mehdi Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
Khadivar, Ameneh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Khanlari, Amir Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Khoshroo, Mina Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Khosravi, Abolfazl Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Kordnaeij, Asadollah Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
M
Maddah, Morteza Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Masoudi, Nazanin Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Meigounpoory, Mohamadreza Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Mohammadi, Esfandyar The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Mohammad shafiee, Majid Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Moradipoor, Saeed Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
N
Nejati Rashtabadi, Hojjat Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
R
Rastegari, Reza Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Rastgar, abbasali Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Rezaee, Bijan Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Rostami, Akbar Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
S
Sadeghi, Hosain Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Saeidi, Mohammad Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Soltani Far, Ehsan Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
T
Talari, Mohammad Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Torabi, Mohsen Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Torkestani, Mohamad Saleh Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2022, Pages 43-60]
Y
Yadollahi Farsi, Jahangir Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Yazdani, Hamidreza Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Z
Zali, Mohammad Reza Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
