Keyword Index

A

  • Attract Attention Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]

B

  • Brand communities Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
  • Branding Strategy Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]

C

  • Consumer Behavior Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
  • Critical Success Factors (CSFs) Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]
  • Customer perception The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024, Pages 161-183]

E

  • Employer Branding Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]

F

  • Factors affecting brand communities Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
  • Fuzzy Delphi Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
  • Fuzzy Dematel Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]

G

  • Grounded theory Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]

H

  • Home Appliance Industry Designing defensive strategies of brand forgetting in Iran's home appliance industry [Volume 23, Issue 58, 2024, Pages 52-77]

I

  • Improvisation The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq [Volume 23, Issue 58, 2024, Pages 150-172]
  • Industry Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]
  • Internet Advertisement Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
  • Internet Sites Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
  • Interpretive Structural Modeling (ISM) Method Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]
  • Investment Company Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024, Pages 34-58]

K

  • Key Success Factors (KSFs) Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]

L

  • Launching B2B Digital Platforms Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]

M

  • Mixed Approach Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]

P

  • Political Identifying factors affecting political brand using fuzzy cognitive map with FCM method [Volume 23, Issue 58, 2024, Pages 23-51]

R

  • Renewable Energy Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]

S

  • Signaling Theory Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]
  • Social Capital Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024, Pages 34-58]
  • Strategy Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]
  • Sustainable Marketing Approach Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]

T

  • Thematic Analysis.  Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024, Pages 34-58]
  • Theme Analysis Identifying the factors of service failure based on the marketing funnel and providing agile solutions (Study case: Iran-Zamin Bank) [Volume 23, Issue 57, 2024, Pages 131-160]

V

  • Value network Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]