Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 14, Issue 25, January 2015

Fundamental brand model based on brand value proposition to customers and employees in Iranian agile organizations

Pages 13-30

The effect of corporate social responsibility on brand trust and brand preference with the mediating role of perceived quality and brand value.

Pages 31-44

The reaction of abnormal stock returns to brand value

Pages 45-62

The mediating role of market orientation in the relationship between entrepreneurial orientation and performance

Pages 63-78

The impact of country of origin image and marketing efforts on brand retail equity.

Pages 79-96

Modeling Marketing Activities Affecting Brand Value Using Fundamental Conceptualization Theory

Pages 97-115

The impact of market orientation on financial performance with emphasis on the role of organizational entrepreneurship

Pages 117-132

The impact of customer knowledge management and its dimensions on service quality and customer satisfaction

Pages 133-154

Understanding brand image using Zaltman metaphor extraction method

Pages 155-170

Application of the Theory of Planned Behavior in Investment Intention in Tehran Stock Exchange

Pages 171-183

Journal of Business Management Perspective

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