Journal of Business Management Perspective

Journal of Business Management Perspective

Journal of Business Management Perspective

Journal Archive

Journal of Business Management Perspective is a peer-reviewed, open-access quarterly journal published by Shahid Beheshti University since 2010. The journal welcomes original research articles, reviews, and scholarly notes that advance theory and practice in all areas of Business Management.

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Business Management Perspective

2251-6050

2645-4149

Shahid Beheshti University, Iran

Iranian Management Sciences Association

Quarterly

Persian with English Abstracts

iThenticate (English), Samimnoor (Persian)

Double-blind

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4 Months

10%

(Commons Attribution 4.0 International License (CC BY)
Most Visited Articles
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach
From Thematic Analysis and Meta-Synthesis to Integrated Model Design: An In-Depth Exploration of Knowledge Architecture in Influencer Ecosystem Typologies
Understanding the phenomenon of brand courage in the fashion industry
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences
Lacanian concept of consumer desire, The imaginary and symbolic orders
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain)
New Approaches to Growth Theory: Lessons for Future Research in Business Administration
The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil)
Current Issue: Volume 25, Issue 66 - Serial Number 94, Summer 2026 

Publication Information

Publisher
Shahid Beheshti University
Director-in-Charge
Dr. Maryam Davallou
Editor-in-Chief
Dr.Bahman Hajipour
Manager
Dr.Shahrbanoo Yadollahi
English Text Editor
Dr. Alireza Valyan
Frequency
Quarterly
Print ISSN
2251-6050
Online ISSN
2645-4149

Indexing and Abstracting

ISC
Ministry of Science, Research and Technology
Scholar google
Scientific Information Database
Magiran
samim noor

Keywords Cloud

  • Grounded theory
  • Meta-synthesis
  • Customer Experience
  • brand
  • banking industry
  • Thematic Analysis
  • Customer Journey
  • Competitive Advantage
  • Consumer Behavior
  • branding
  • Brand Equity
  • social media
  • entrepreneurial orientation
  • content analysis
  • marketing
  • Strategy
  • gamification
  • Fuzzy Delphi
  • strategic control
  • food industry
  • Customer Satisfaction
  • Theme Analysis
  • Instagram
  • Brand Identity
  • Value network
  • Customer Loyalty
  • Digital Marketing
  • cognitive dissonance
  • Green marketing
  • platform
  • fuzzy cognitive map
  • export readiness
  • marketing mix
  • touchpoint
  • Corporate Social Responsibility
  • e-commerce
  • Home Appliance Industry
  • Innovation
  • Innovation Ecosystem
  • Strategic Management
  • social responsibility
  • Service Quality
  • entrepreneurial marketing
  • Corporate Entrepreneurship
  • Word of mouth Marketing
  • Digital Transformation
  • Systematic Review
  • Marketing strategy
  • Export
  • interdisciplinary research
  • customer knowledge management
  • Relationship marketing
  • Reference profiles
  • start-up businesses
  • Business Model
  • Customer engagement
  • social networks
  • marketing funnel
  • Brand Authenticity
  • Digital branding
  • Startups
  • Purchase Intention
  • Systematic Literature Review
  • Renewable Energy
  • Retail Industry
  • touch points
  • Advertising
  • Influencers
  • Iran
  • Ambidexterity
  • Value
  • knowledge-based companies
  • market orientation
  • small and medium enterprises
  • customer experience management
  • export performance
  • Cognitive Mapping
  • Pharmaceutical Industry
  • Competitive Intensity
  • Meta-Synthesis Method
  • Value Co-Creation
  • digital banking
  • Market segmentation
  • Big Data Analytics
  • attitude
  • Start-ups
  • theme analusis
  • Perceived Ease of Use
  • Strategic Management Accounting
  • social media marketing
  • Social Media Marketing Tools
  • Consumer Brand Embarrassment
  • Brand Boycott
  • sales strategy dimensions
  • Environmental benefit
  • Lived strategist experience
  • Keywords: Desire
  • Intention To Buy
  • Online marketing
  • brand multiple personality disorder
  • mixed method
  • Successful Commercialization
  • brand social power
  • Pandemic
  • Perceived Usefulness
  • Hedonic shopping
  • Dynamic Capabilities of Industrial firms
  • Internet Sites
  • understanding of brand luxury
  • “Modeling”
  • transformational enablers
  • Entrepreneurship Development
  • Consumer Psychology
  • Word-of-Mouth
  • \"Strategic Decision-Making\"
  • Banking System
  • non-consumption
  • sustainable business model
  • Strategic Orientation
  • Multi grounded theory
  • augmented reality technology
  • Store Brand
  • Intelligent Decision-Making
  • West Azerbaijan Province
  • mobile bank
  • Agency Theory
  • دارایی های نامشهود
  • electronic purchase intention
  • Social marketing
  • Trust
  • parent company
  • Free Trade Zone
  • Keyword: Proactive Market Orientation
  • Industry 4.0
  • perceived green value
  • Business Administration
  • “Strategic control”
  • purchase intent
  • improvisation capability
  • tourism development
  • Market Driving / Preferences
  • Customer interaction with bran
  • B2B Marketing Operation and Process
  • brand personality appeal
  • \"Social media advertisement\"
  • Interpretive Structural Modeling (ISM) Method
  • consumer variety seeking
  • international branding
  • Theory of Time-Based Strategy
  • Iranian Oil Terminals Company
  • Advertisement effectiveness- Visual attention- Eye tracking
  • Exciting Discount
  • Outsourcing
  • sellers
  • Environmental Stimuli
  • Brand management
  • Electronic service quality-level of service- the banking system
  • digital social responsibility
  • Sustainability Marketing
  • OPLO-POCOD
  • cognitive reflection
  • hope
  • special brand value
  • Imaginary field
  • Purchase Decision
  • human resource competence
  • Multi-Criteria Technique
  • Ecosystem
  • SMEs
  • Insurtech
  • PrePurchase Consumer Behavior
  • Effectiveness of Strategic Planning
  • Customer Relationship Management
  • Mental Models
  • Creative destruction
  • hotel industry
  • online sales
  • dynamic Capabilities
  • service innovation
  • Repurchase intention
  • بورس اوراق بهادار
  • collaborative-competitive branding
  • Critical Realism
  • Organizational process automation
  • Lacan
  • Influencer Marketing
  • Indigenous philosophical traditions
  • Generative artificial intelligence
  • Creating Shared Value
  • Sustainable Performance
  • ICT industry
  • Customer dissatisfaction
  • Quantitative metrics
  • Posts
  • Customer to customer interaction
  • Consumer behavioral response
  • Capital Goods
  • marketing strategy content
  • Multiple empowerment
  • Dynamic Value Creation