Journal of Business Management Perspective

Reviving Phronesis in Strategic Management

Pages 1-13

10.48308/jbmp.2026.244928.1752

Bahman Hajipour

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A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework

Pages 14-44

10.48308/jbmp.2026.242292.1718

seyed reza seyed javadin, Mohammad Rahim Esfidani, Majid Karimian

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Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach

Pages 45-76

10.48308/jbmp.2026.243078.1726

Elham Mohammadipour, Majid Mohammad shafiee

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Presenting a model for managing technostress in online sales of female sellers (Case study: Online sellers of cosmetic products in Chaharmahal and Bakhtiari province)

Pages 77-101

10.48308/jbmp.2026.242464.1719

Hajar Karimian Dorouni, Hussein Moeini

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Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)

Pages 102-130

10.48308/jbmp.2026.242602.1723

Ameneh Kanani Tekmehdash, Mohammadali Abdolvand, Kambiz Heidarzadeh Hanzaee, Mohsen Khonsiavash

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Environmental Benefit and Customer Loyalty: The Role of Perceived Green Value, Green Trust, and Green Conspicuous Behavior in a Mixed Model

10.48308/jbmp.2026.242480.1721

Mohammad Hossein Khasmafkan-Nezam, Sajad Khani

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