Journal of Business Management Perspective

Journal of Business Management Perspective

Journal of Business Management Perspective

Journal Archive

Journal of Business Management Perspective is a peer-reviewed, open-access quarterly journal published by Shahid Beheshti University since 2010. The journal welcomes original research articles, reviews, and scholarly notes that advance theory and practice in all areas of Business Management.

 Journal Title:

P-ISSN

E-ISSN

Owner & Publisher

In Collaboration With

Frequency

Language

Plagiarism Checker

Peer Review Policy

Article Processing Charges

Average Review Time

Acceptance Rate

License

Business Management Perspective

2251-6050

2645-4149

Shahid Beheshti University, Iran

Iranian Management Sciences Association

Quarterly

Persian with English Abstracts

iThenticate (English), Samimnoor (Persian)

Double-blind

See here

4 Months

10%

(Commons Attribution 4.0 International License (CC BY)
Most Visited Articles
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach
From Thematic Analysis and Meta-Synthesis to Integrated Model Design: An In-Depth Exploration of Knowledge Architecture in Influencer Ecosystem Typologies
Understanding the phenomenon of brand courage in the fashion industry
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences
Lacanian concept of consumer desire, The imaginary and symbolic orders
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain)
New Approaches to Growth Theory: Lessons for Future Research in Business Administration
Current Issue: Volume 25, Issue 66 - Serial Number 94, Summer 2026 

Publication Information

Publisher
Shahid Beheshti University
Director-in-Charge
Dr. Maryam Davallou
Editor-in-Chief
Dr.Bahman Hajipour
Manager
Dr.Shahrbanoo Yadollahi
English Text Editor
Dr. Alireza Valyan
Frequency
Quarterly
Print ISSN
2251-6050
Online ISSN
2645-4149

Indexing and Abstracting

ISC
Ministry of Science, Research and Technology
Scholar google
Scientific Information Database
Magiran
samim noor

Keywords Cloud

  • Grounded theory
  • Meta-synthesis
  • brand
  • banking industry
  • Thematic Analysis
  • Customer Experience
  • Competitive Advantage
  • Consumer Behavior
  • branding
  • Customer Journey
  • Brand Equity
  • social media
  • content analysis
  • marketing
  • Strategy
  • entrepreneurial orientation
  • gamification
  • Instagram
  • Digital Marketing
  • food industry
  • strategic control
  • cognitive dissonance
  • Brand Identity
  • Customer Loyalty
  • platform
  • Value network
  • Green marketing
  • fuzzy cognitive map
  • Theme Analysis
  • export readiness
  • interdisciplinary research
  • marketing mix
  • Fuzzy Delphi
  • Export
  • Influencers
  • market orientation
  • Home Appliance Industry
  • Corporate Social Responsibility
  • social responsibility
  • small and medium enterprises
  • Service Quality
  • social networks
  • Customer engagement
  • Marketing strategy
  • customer knowledge management
  • Ambidexterity
  • Business Model
  • Digital Transformation
  • Market segmentation
  • e-commerce
  • touchpoint
  • Innovation Ecosystem
  • Strategic Management
  • Systematic Literature Review
  • Cognitive Mapping
  • Start-ups
  • Purchase Intention
  • Customer Satisfaction
  • Startups
  • customer experience management
  • Word of mouth Marketing
  • Systematic Review
  • Iran
  • Competitive Intensity
  • Innovation
  • attitude
  • Meta-Synthesis Method
  • Advertising
  • Value Co-Creation
  • Renewable Energy
  • Big Data Analytics
  • knowledge-based companies
  • Corporate Entrepreneurship
  • Digital branding
  • entrepreneurial marketing
  • export performance
  • Pharmaceutical Industry
  • Brand Authenticity
  • touch points
  • Reference profiles
  • digital banking
  • Value
  • start-up businesses
  • Retail Industry
  • Agency Theory
  • West Azerbaijan Province
  • Strategic Management Accounting
  • social media marketing
  • Consumer Brand Embarrassment
  • Brand Boycott
  • brand multiple personality disorder
  • sales strategy dimensions
  • Environmental benefit
  • Word-of-Mouth
  • Entrepreneurship Development
  • Intention To Buy
  • Online marketing
  • Relationship marketing
  • mixed method
  • Successful Commercialization
  • brand social power
  • Dynamic Capabilities of Industrial firms
  • Pandemic
  • Hedonic shopping
  • Perceived Usefulness
  • Consumer Psychology
  • Internet Sites
  • understanding of brand luxury
  • “Modeling”
  • Keywords: Desire
  • \"Strategic Decision-Making\"
  • Lived strategist experience
  • Banking System
  • transformational enablers
  • non-consumption
  • Strategic Orientation
  • sustainable business model
  • Social Media Marketing Tools
  • Multi grounded theory
  • augmented reality technology
  • Store Brand
  • Perceived Ease of Use
  • Intelligent Decision-Making
  • theme analusis
  • دارایی های نامشهود
  • ارزشیابی برند
  • electronic purchase intention
  • mobile bank
  • Social marketing
  • parent company
  • Trust
  • Free Trade Zone
  • Industry 4.0
  • perceived green value
  • Business Administration
  • “Strategic control”
  • purchase intent
  • Keyword: Proactive Market Orientation
  • improvisation capability
  • Market Driving / Preferences
  • tourism development
  • Customer interaction with bran
  • brand personality appeal
  • \"Social media advertisement\"
  • B2B Marketing Operation and Process
  • Interpretive Structural Modeling (ISM) Method
  • international branding
  • Theory of Time-Based Strategy
  • Iranian Oil Terminals Company
  • Advertisement effectiveness- Visual attention- Eye tracking
  • Exciting Discount
  • Outsourcing
  • sellers
  • Environmental Stimuli
  • Brand management
  • Electronic service quality-level of service- the banking system
  • Insurtech
  • Sustainability Marketing
  • OPLO-POCOD
  • Ecosystem
  • special brand value
  • digital social responsibility
  • hope
  • human resource competence
  • Multi-Criteria Technique
  • SMEs
  • Imaginary field
  • PrePurchase Consumer Behavior
  • Effectiveness of Strategic Planning
  • Customer Relationship Management
  • Mental Models
  • Purchase Decision
  • hotel industry
  • online sales
  • dynamic Capabilities
  • service innovation
  • Sustainable Performance
  • بورس اوراق بهادار
  • collaborative-competitive branding
  • Critical Realism
  • Organizational process automation
  • Lacan
  • Influencer Marketing
  • Generative artificial intelligence
  • Creating Shared Value
  • Creative destruction
  • ICT industry
  • Customer dissatisfaction
  • Quantitative metrics
  • Posts
  • Customer to customer interaction
  • Consumer behavioral response
  • Capital Goods
  • marketing strategy content
  • Multiple empowerment
  • Minimalism approach
  • Repurchase intention
  • Social Connectedness
  • Futures Studies
  • Sensory Marketing Rules