Journal of Business Management Perspective

Journal of Business Management Perspective

Journal of Business Management Perspective

Journal Archive

Journal of Business Management Perspective is a peer-reviewed, open-access quarterly journal published by Shahid Beheshti University since 2010. The journal welcomes original research articles, reviews, and scholarly notes that advance theory and practice in all areas of Business Management.

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Business Management Perspective

2251-6050

2645-4149

Shahid Beheshti University, Iran

Iranian Management Sciences Association

Quarterly

Persian with English Abstracts

iThenticate (English), Samimnoor (Persian)

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4 Months

10%

(Commons Attribution 4.0 International License (CC BY)
Most Visited Articles
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach
From Thematic Analysis and Meta-Synthesis to Integrated Model Design: An In-Depth Exploration of Knowledge Architecture in Influencer Ecosystem Typologies
Understanding the phenomenon of brand courage in the fashion industry
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences
Lacanian concept of consumer desire, The imaginary and symbolic orders
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain)
New Approaches to Growth Theory: Lessons for Future Research in Business Administration
Current Issue: Volume 25, Issue 65 - Serial Number 93, Spring 2026 

Publication Information

Publisher
Shahid Beheshti University - Faculty of Management and Accounting
Director-in-Charge
Dr. Maryam Davallou
Editor-in-Chief
Dr.Bahman Hajipour
Manager
Dr.Shahrbanoo Yadollahi
English Text Editor
Dr. Alireza Valyan
Frequency
Quarterly
Print ISSN
2251-6050
Online ISSN
2645-4149

Indexing and Abstracting

ISC
Ministry of Science, Research and Technology
Scholar google
Scientific Information Database
Magiran
samim noor
Civilica
ISSN portal
Academic resource index
EuroPub

Keywords Cloud

  • Grounded theory
  • Meta-synthesis
  • brand
  • Thematic Analysis
  • banking industry
  • Customer Experience
  • Competitive Advantage
  • Consumer Behavior
  • branding
  • Brand Equity
  • social media
  • Customer Journey
  • content analysis
  • entrepreneurial orientation
  • marketing
  • Strategy
  • gamification
  • fuzzy cognitive map
  • Brand Identity
  • platform
  • Digital Marketing
  • Theme Analysis
  • Instagram
  • cognitive dissonance
  • food industry
  • Value network
  • strategic control
  • Customer Loyalty
  • social networks
  • export readiness
  • Brand Authenticity
  • touchpoint
  • Innovation Ecosystem
  • marketing mix
  • Corporate Social Responsibility
  • market orientation
  • Influencers
  • Export
  • Corporate Entrepreneurship
  • Service Quality
  • small and medium enterprises
  • Pharmaceutical Industry
  • Customer engagement
  • customer knowledge management
  • Digital Transformation
  • Ambidexterity
  • Marketing strategy
  • Reference profiles
  • Fuzzy Delphi
  • interdisciplinary research
  • Retail Industry
  • Start-ups
  • export performance
  • e-commerce
  • Green marketing
  • customer experience management
  • Customer Satisfaction
  • knowledge-based companies
  • start-up businesses
  • Word of mouth Marketing
  • Systematic Review
  • Iran
  • Competitive Intensity
  • Innovation
  • attitude
  • Meta-Synthesis Method
  • Value Co-Creation
  • Advertising
  • Big Data Analytics
  • Renewable Energy
  • touch points
  • social responsibility
  • Startups
  • Digital branding
  • entrepreneurial marketing
  • Cognitive Mapping
  • Strategic Management
  • Systematic Literature Review
  • Value
  • Market segmentation
  • Business Model
  • digital banking
  • Home Appliance Industry
  • theme analusis
  • West Azerbaijan Province
  • Strategic Management Accounting
  • social media marketing
  • Consumer Brand Embarrassment
  • Brand Boycott
  • brand multiple personality disorder
  • sales strategy dimensions
  • Environmental benefit
  • Word-of-Mouth
  • Entrepreneurship Development
  • Intention To Buy
  • Online marketing
  • Relationship marketing
  • mixed method
  • Successful Commercialization
  • brand social power
  • Dynamic Capabilities of Industrial firms
  • Hedonic shopping
  • Perceived Usefulness
  • Consumer Psychology
  • \"Strategic Decision-Making\"
  • Pandemic
  • Internet Sites
  • understanding of brand luxury
  • “Modeling”
  • Keywords: Desire
  • Banking System
  • Lived strategist experience
  • transformational enablers
  • non-consumption
  • Strategic Orientation
  • sustainable business model
  • Intelligent Decision-Making
  • Social Media Marketing Tools
  • Multi grounded theory
  • augmented reality technology
  • Store Brand
  • Perceived Ease of Use
  • دارایی های نامشهود
  • Agency Theory
  • electronic purchase intention
  • ارزشیابی برند
  • mobile bank
  • Social marketing
  • parent company
  • Trust
  • Free Trade Zone
  • Industry 4.0
  • perceived green value
  • Business Administration
  • “Strategic control”
  • pricing
  • Keyword: Proactive Market Orientation
  • improvisation capability
  • Market Driving / Preferences
  • tourism development
  • Customer interaction with bran
  • brand personality appeal
  • \"Social media advertisement\"
  • B2B Marketing Operation and Process
  • Interpretive Structural Modeling (ISM) Method
  • international branding
  • Theory of Time-Based Strategy
  • Iranian Oil Terminals Company
  • Advertisement effectiveness- Visual attention- Eye tracking
  • Exciting Discount
  • Outsourcing
  • sellers
  • Environmental Stimuli
  • Brand management
  • Electronic service quality-level of service- the banking system
  • PrePurchase Consumer Behavior
  • Sustainability Marketing
  • OPLO-POCOD
  • special brand value
  • Ecosystem
  • digital social responsibility
  • human resource competence
  • Multi-Criteria Technique
  • hope
  • SMEs
  • Insurtech
  • Imaginary field
  • Effectiveness of Strategic Planning
  • Customer Relationship Management
  • Mental Models
  • Sustainable Performance
  • hotel industry
  • online sales
  • dynamic Capabilities
  • service innovation
  • Purchase Decision
  • بورس اوراق بهادار
  • collaborative-competitive branding
  • Critical Realism
  • Organizational process automation
  • Lacan
  • Influencer Marketing
  • Generative artificial intelligence
  • Creating Shared Value
  • Creative destruction
  • ICT industry
  • Customer dissatisfaction
  • Quantitative metrics
  • Posts
  • Customer to customer interaction
  • Consumer behavioral response
  • Capital Goods
  • marketing strategy content
  • Multiple empowerment
  • Minimalism approach
  • Social Connectedness
  • Sensory Marketing Rules
  • Brand value co-destruction
  • Futures Studies
  • retailers’ ethics