Journal of Business Management Perspective - Articles List

Journal of Business Management Perspective

Volume & Issue: Volume 13, Issue 18, Spring 2014

Number of Articles: 10

literature review

Identifying factors affecting the decline of retail banking customers

Pages 13-30

Developing a Banking Services Brand Equity Model: A Case Study of Sepah Bank Branches

Pages 31-48

Study and analysis of the impact of market orientation from a cultural and behavioral perspective on the performance of state-owned banks

Pages 49-66

The effect of relational benefits on encouraging customers to participate in recommendation communication (Case study: Mellat Bank customers)

Pages 67-86

The Relationship Between Competitive Strategy and Financial Performance in Commercial Banks Listed on the Tehran Stock Exchange

Pages 87-106

Sensory Marketing and New Service Development, Case Study: Resalat Bank

Pages 107-122

Identifying and prioritizing the success factors of implementing an insurance bank in Iran

Pages 123-140

The impact of market orientation, knowledge-based resources and reputation assets on bank performance

Pages 141-158

Investigating the role, intensity, and moderating type of ethical traits on personality and customer-brand relationships in order to create emotional commitment in the banking industry

Pages 159-176

Presenting a model for developing new services in the banking system with a data-driven approach

Pages 177-197

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)