Journal of Business Management Perspective

Volume & Issue: Volume 18, Issue 40, Winter 2020

Number of Articles: 7

Original Article

Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery

Pages 13-35

10.29252/jbmp.18.40.13

Nader Jafari Haftkhani, Mohammad Yaghini

Designing a Framework to Enhance Digital Customer Experience in Internet Banking

Pages 36-56

10.29252/jbmp.18.40.36

Ehsan Karimi, Mehdi ShamiZanjani, Masoud Keimasi, Alireza HassanZadeh

Identifying Key Factors Influencing Anticonsumption Behavior among Iranian Consumers

Pages 57-78

10.29252/jbmp.18.40.57

mohammad nazarian, Hosein Vazifehdust, Kambiz Heidarzadeh, Karim Hamdi

Designing a brand rejuvenation model with the role of brand-oriented human resource strategy

Pages 79-97

10.29252/jbmp.18.40.79

Seyed Nnajmedin Mousavi, Saber Taghipour, Masomeh Momeni Mofrad

A comprehensive study on customer experience using theme analysis: How to create excellent customer experience?

Pages 98-117

10.29252/jbmp.18.40.98

Zohreh Dehdashti Shahrokh, Mohammad Nabizadeh

Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

Pages 119-139

10.29252/jbmp.18.40.119

Davood Feiz, Azim Zarei, Hadi Ghazvini

Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

Pages 140-165

10.29252/jbmp.18.40.140

saleh bahari, mehdi nadeerinasab, seyed abbas biniaz

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)