Journal of Business Management Perspective

Volume & Issue: Volume 24, Issue 61 - Serial Number 92, Spring 2025

Number of Articles: 6

Editor-in-Chief Lecture

Interdisciplinary Research in Management

Pages 1-21

10.48308/jbmp.2025.240336.1678

Bahman Hajipour

Original Article

A Customer Experience-driven Business Model Innovation Model in Electronic Payments Industry (Case Study: Behpardakht Mellat Company)

Pages 22-45

10.48308/jbmp.2025.237655.1650

Parinaz Sharifi, Abbasali Rastgar, Mohsen Shafiei Nikabadi

Grounded Theory on the Drivers of Digital Branding in Startups

Pages 46-72

10.48308/jbmp.2025.240555.1689

mohammadreza fallah, Hossein Moeini, Zahra Rahamuz

Investigating the Effect of Godfather Marketing on Organizational Credibility Via Unwavering Member Loyalty

Pages 73-95

10.48308/jbmp.2025.239246.1667

mohammadreza khadivi, Fariborz Rahimnia

Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry

Pages 96-122

10.48308/jbmp.2025.240364.1679

Saber Salehpour, Hossein Emari, Alireza Bafandeh Zendeh

The Strategic Role of Corporate Social Responsibility in the Digital Economy: A Framework for Hamrah-e Aval

Pages 123-144

10.48308/jbmp.2025.240057.1675

Siavash Salavatian, Seyyed Mohammd Mahdi Sadeghi

Journal of Business Management Perspective

Journal Archive

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Volume 23 (2024)

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