Journal of Business Management Perspective
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Persian
Volume & Issue:
Volume 25, Issue 66 - Serial Number 94, Summer 2026
Number of Articles:
1
Original Article
Augmented Reality: A Novel Technology Influencing Consumer Attitudes and Purchase Intentions Toward High-Involvement Products; A Quasi-Experimental Design
10.48308/jbmp.2026.237829.1648
Zahra Motaghiyan, Negin Sangari
View Article
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