نوع مقاله : علمی - پژوهشی
عنوان مقاله English
نویسندگان English
Objectives: This study aims to transform Corporate Social Responsibility (CSR) into a strategic lever for leadership and sustainable value creation within the digital economy. It explores the strategic role of CSR at Hamrah-e Aval (Mobile Telecommunication Company of Iran – MCI) and identifies the desired vision and pathways to elevate CSR to a strategic level.
Methods: This qualitative research employed a case study methodology and thematic analysis of semi-structured interviews with 30 key stakeholders, complemented by documentary analysis.
Results: The findings are categorized into six key themes: establishment of a strategic CSR system; focus on digital advantages; leadership of the innovation ecosystem; digital response to societal needs; transparency and trust-building; and commitment to human capital and the environment. The results indicate that a strategic CSR approach, linked with core technological capabilities and focused on creating shared value (CSV), can serve as a driving force for realizing Hamrah-e Aval’s vision of becoming the “largest digital economy holding” and the “most popular Iranian company.”
Conclusion: The study highlights the importance of integrating CSR with organizational strategy and digital transformation. Practical recommendations include developing a digital CSR roadmap, establishing an effective governance structure, and enhancing transparency to strengthen CSR’s strategic impact.
کلیدواژهها English
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