مرور گذشته‌نگر و تحلیل محتوا مقالات نشریه چشم‌انداز مدیریت بازرگانی

Extended Abstract
Objective: The Journal of Business Management Perspective was established in 2010. In 2025, the journal celebrates its fifteenth anniversary. Consequently, the objective of this study is to conduct a systematic review and content analysis of articles published in the Journal of Business Management Perspective over the period spanning from 2015 to 2025.

Methods: This study employs an applied research approach, specifically a descriptive method utilizing a qualitative systematic review and content analysis framework to examine the journal’s output. Data collection relied on textual sources. The statistical population for this study comprised all articles published in the Journal of Business Management Perspective across the eleven-year period from 2015 to 2025. During this timeframe, a total of 322 articles were published across 11 volumes and 44 issues, which constituted the sample for analysis. The research data was gathered using the electronic versions of the journal and subsequently analyzed using MAXQDA and Excel software.

Findings: The data reveals that 322 articles were published during the review period, involving 949 authors. Gender distribution indicates that 73% of the authors were male. Nearly half of the authorship contributions originated from academics affiliated with Tehran University, Shahid Beheshti University, Islamic Azad University, Allameh Tabataba’i University, and Semnan University, identifying these as the most productive and influential institutions in terms of publication output. The most frequent pattern of co-authorship involved articles written by three authors. Qualitative research methodologies were the most prevalent. Structural Equation Modeling (SEM) and Grounded Theory (GT) were the most frequently utilized research methods. The pattern of data collection instrument usage in the published articles shows a strong focus on empirical and primary data gathered from experts and customers, suggesting that the use of secondary data and direct observation warrants further expansion. Purposeful sampling was the most common sampling technique employed. The primary data collection tools identified were questionnaires and interviews, with SmartPLS and MAXQDA being the most utilized software packages. Furthermore, the journal articles were predominantly concentrated across three thematic areas during the review period Marketing, Strategic Management, and Entrepreneurship. Theoretical orientations within the Marketing domain focused, in order, on “Consumer Behavior,” “Brand and Branding,” “Customer Experience and Relationship Management,” “Sustainable and Social Marketing,” “Digital and Social Media Marketing,” and “International and Export Marketing.” In the Strategic Management domain, these orientations centered on “Strategic Analysis and Environmental Scanning,” “Strategy Formulation and Selection,” “Strategy Implementation and Control,” and “Strategic Dynamics and Transformation.” Entrepreneurship articles primarily focused around five core orientations, “Entrepreneurial Orientation and Mindset,” “Opportunity Recognition and Creation,” “Business Model Design,” “Commercialization and Market Entry,” and “Entrepreneurial Growth and Sustainability.”

Conclusion: This study offers a retrospective evaluation, mapping the past, present, and emerging trends within the Business Management Perspective Journal. The insights derived from this systematic review and content analysis will assist journal editors and administrators in understanding the current status of the publication, thereby identifying critical areas for improvement and recognizing existing strengths. Furthermore, researchers can utilize these findings to better understand the scientific productivity associated with the journal’s articles, specifically concerning author participation, affiliated universities, and research institutions.