شناسایی و طبقه بندی عوامل مؤثر بر توسعه عملکرد صادرات محصولات دامپروری با استفاده از تکنیک اهمیت-عملکرد و تحلیل عاملی اکتشافی

نوع مقاله : علمی - پژوهشی

نویسندگان

1 استادیار، گروه مدیریت، دانشکده مدیریت و حسابداری، دانشگاه شیراز

2 دکتری مدیریت بازرگانی، دانشگاه علامه طباطبایی تهران

3 استادیار و عضو هیئت علمی دانشکده تجارت و بازرگانی، دانشکدگان مدیریت، دانشگاه تهران

10.48308/jbmp.2025.238517.1660

چکیده

امروزه رشد صادرات و عملکرد شرکت های فعال در این حوزه یکی از عوامل مهمی است که دولت ها بر آن تأکید دارند به گونه ای که در تلاش هستند تا با طراحی و اجرای برنامه هایی، عملکرد صادراتی شرکت ها را بهبود بخشند. بر این اساس پژوهش حاضر به دنبال آن است تا عوامل مؤثر بر توسعه عملکرد صادراتی را شناسایی و دسته بندی نماید. بر این مبنا و جهت تحقق اهداف پژوهش، مدیران و کارمندان ارشد شرکت های فعال در حوزه صادرات محصولات دامپروری به عنوان جامعه آماری در نظر گرفته شده اند. در این مطالعه، جهت کسب داده های مناسب از پرسشنامه نیمه بسته بهره گرفته شده است. برای پاسخگویی به سوالات پژوهش از روش تحلیل اهمیت – عملکرد استفاده گردید و همچنین به روش تحلیل اکتشافی عوامل مؤثر بر توسعه عملکرد صادراتی دسته بندی گردید. یافته های پژوهش حاضر نشان داد که 39 شاخص بر توسعه عملکرد صادراتی تأثیر دارند به گونه ای که می توان این عوامل را در 4 حوزه بخش بندی نمود. همچنین نتایج نشان داد که می توان با واریانس تبیین شده 298/83 درصد، شاخص های مؤثر بر توسعه صادرات را در 11 عامل دسته بندی نمود.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and Classifying Factors Affecting the Development of Export Performance of Livestock Products Using the Importance-Performance Technique and Exploratory Factor Analysis

نویسندگان [English]

  • Mohammad Hossein Khasmafkan-Nezam 1
  • Mostafa Allahverdi 2
  • Sajad Khani 3
1 Assistant Professor in Organizational Behavior and Human Resource Management, Faculty Member of Management Department, Shiraz University
2 Phd of Business Management, Faculty of management and accounting, Allameh Tabataba’i Uuiversity, Tehran, Iran.
3 Commerce and Trade faculty, Management College, University of Tehran, Tehran, Iran.
چکیده [English]

In today's global economy, the growth of exports and the performance of companies in this sector are critical factors emphasized by governments. To enhance the export performance of companies, governments are designing and implementing various programs. This study aims to identify and classify the factors influencing the development of export performance in the livestock products sector. To achieve this objective, managers and senior employees of companies engaged in livestock product exports were selected as the statistical population. A semi-closed questionnaire was employed to gather relevant data. The Importance-Performance Analysis method was utilized to address the research questions, while exploratory factor analysis was conducted to categorize the factors affecting export performance. The findings revealed that 39 indicators significantly influence the development of export performance, which can be grouped into four main areas. Additionally, the results indicated that these indicators can be further categorized into 11 distinct factors, accounting for an explained variance of 83.298 percent.

کلیدواژه‌ها [English]

  • Exploratory Factor Analysis
  • Export
  • Export Performance
  • Importance-Performance Analysis

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سابقه مقاله

  • تاریخ دریافت: 07 بهمن 1403
  • تاریخ بازنگری: 17 اردیبهشت 1404
  • تاریخ پذیرش: 17 اردیبهشت 1404

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