نوع مقاله : علمی - پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه مدیریت بازرگانی، واحد امارات، دانشگاه آزاد اسلامی، دبی، امارات متحده عربی.
2 دانشیار، گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 استادیار، گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه ازاد اسلامی، تهران، ایران
4 استاد، گروه پزشکی، دانشکده مدیریت و اطلاع رسانی پزشکی دانشگاه علوم پزشکی ایران، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Purpose: The main purpose of this research is to present a marketing model for entering to the Iraqi market in the field of industrial goods with an emphasis on capital goods that can facilitate the country's export policies and their practical consequences.
Methodology: A mixed method was used, with the first part being conducted with a qualitative approach and the second part with a quantitative approach. The qualitative part was conducted with an emergent grounded theory approach based on data from academic experts, economic policymakers, and exporting companies with a total of 21 people until saturation was achieved. In data collection, a protocol and individual interviews were used, and experts were selected based on theoretical sampling with a maximum diversity strategy. The interviews were analyzed using real (open and selective) and theoretical coding using the MaxQDA software.
Findings: In open coding, 226 concepts were identified and categorized into 19 components with selective coding. Based on theoretical coding, three themes: government, university, and industries, along with the theme of export development strategies, influence the central theme of export development, and ultimately export development leads to sustainable development.
Conclusion: This study highlights the role of government support, academic centers, and industries in facilitating production and exports, and using this insight enables capital goods businesses to identify target markets and increase market penetration.
کلیدواژه‌ها [English]
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