شناسایی و ارزیابی عوامل مؤثر بر تصویرسازمانی با رویکرد تحقیق آمیخته

.1 حسینی، م،. و قادری، س. )3329(. مدل عوامل مؤثر بر کیفیت خدمات بانکی. چشم انداز مدیریت بازرگانی، 36)3(، .335-29

.2 دیواندری، ع،. الهیاری، ا،. باقری، ت،. و حقیقی، م. )3322(. بهبود ارزش ویژه برند مبتنی بر مشتری توسط ایجاد تصور از مزیتهای کارکردی و غیرکارکردی )مطالعه موردی: بانک ملت(. چشم انداز مدیریت، ،39 .52-29 .

3 سیدجوادین، س،. امینی، ع،. و امینی، ز. )3329(. ارزیابی تأثیر برند بر وفاداری مشتریان صنعتی. چشم انداز مدیریت بازرگانی، 36)3(، .23-52

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