بررسی عوامل تعیین کننده ارزش برند با رویکرد مالی در شرکت های پذیرفته شده در بورس اوراق بهادار تهران

.1 حسینی، . م،. ابوالفضلی، ، ا،. و هلری، م. ر. )0344(. بررسی تاثیر ارزش ویژه نام و نشان تااری بر پاسخ ممرف کننده )مطالعه موردی: نام و نشان تااری ایرانول(. چشم انداز مدیریت، ،32 -9

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.3 رهنمای رود پشتی، ف،. و جلیلی، م. )0340(. مبانی علمی و روشخای نوین ارزش افزوده اقتمادی و کاربرد آن برای ارزیابی عملکرد مالی و مدیریت سرمایه در بور اوراق بخادار تخران . فملنامه بمیرت، .21-30 ،02

.4 حسینی، م. ح،. و احمدی نژاد، م.)0340(. بررسی تأثیررضایتمندی مشتری، اعتماد مشتری به نام تااری وارزش ویژه نام تااری در وفاداری رفتاری و نگرشی مشتری(مطالعه موردی بانک رفاه). بررسیخای بازرگانی، 33 )بخمن و اسفند(، .20-82

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