تأثیر بازار محوری بر عملکرد مالی با تأکید بر نقش کارآفرینی سازمانی

نوع مقاله : علمی - پژوهشی

نویسندگان

دانشگاه سمنان

چکیده

با وجود پیچیدگی روزافزون شرایط رقابتی، دستیابی به عملکرد مالی، به‌ویژه در شرکت‌های کوچک و متوسط، تحت‌تأثیر متغیرهای متعدد قرار دارد. در پژوهش حاضر بر نحوه تأثیرگذاری قابلیت نوآوری، قابلیت مدیریت، بازارمحوری، کارآفرینی سازمانی و مزیت رقابتی به‌صورت الگویی یکپارچه بر عملکرد مالی توجه شده است. این پژوهش از نوع توصیفی و مبتنی بر مدل‌سازی معادلات ساختاری و جامعه آماری کلیه کارکنان شرکت مواد غذایی «تهران همبرگر» است. برای گردآوری داده­ها از ابزار پرسشنامه استفاده شد. نمونۀ آماری شامل 121 نفر از کارکنان شرکت «تهران همبرگر» است که به روش نمونه­گیری تصادفی ساده انتخاب شدند. بر اساس نتایج، تأثیر غیرمستقیم متغیرهای یادشده بر عملکرد مالی تأیید شد که بیشترین تأثیر مستقیم را بازار‌محوری با ضریب 923/0 داشت؛ همچنین تأثیر مستقیم کارآفرینی سازمانی بر عملکرد مالی رد و تأثیر غیرمستقیم آن از طریق مزیت رقابتی تأیید شد.

کلیدواژه‌ها

مراجع

  1. Aktan, B., & Bulut, C. (2008). Financial Performance Impacts of Corporate Entrepreneurship in Emerging Markets: A Case of Turkey, European Journal of Economics, Finance and Administrative Sciences, (12), 1-1.
  2. Amanze, D., & Jaiyeoba, O. (2014). Testing the Applicability of Narver and Slater’s Market Orientation Concept and Firm Performance in Botswana Companies, Journal of Business Theory and Practice, (2), 1-13.
  3. Azizi, S., Khodadad Hoseini, H., Moshabbaki, A., & Omidikia, K. (2012). Organizational Capabilities and Company Brand Positioning: a Grounded Theory Approach. Journal of strategic management thought, 6(1), Pp.35-72, (In Persian).
  4. Baba, R., & Elumalai, S. (2011). Entrepreneurial orientation of SMEs in Labuan and its effects on performance. Faculty of Economics and Business (UNIMAS).
  5. Erkan Ozkaya, H., Droge, C., Hult, G.T.M., Calantone, R. & Ozkaya, E. (2015). Market orientation, knowledge competence, and innovation, International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2014.10.004.
  6. Farhangi, A., & Hosein, S. (2007). Entrepreneurship (Concepts, Theories, Models and Applications). Institute of work and social supply, Tehran, Iran, (In Persian).
  7. Frosen, J., Et al. (2013). Market orientation, innovation capability and business performance. Baltic Journal of Management.9 (2), 134-152.
  8. Ghanavati, M. (2014). Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance. Iranian Journal of Management Studies. 7 (2), 413-436.
  9. Golabi, A., & Rezvani, M. (2010). Conceptualization of Marketing Mix for Iranian Food Smes. Journal of Business Management Perspective (Management Perspective), 9(2), 27-42, (In Persian).
  10. Hanny, N., Nasution Felix, T., Mavondo, M., Jekanyika, Matanda, & Nelson, O. (2011). Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management, 40(3), 336-345.
  11. Hassim, A., Asmat, N., Abdul, T., & Abu Bakar, A. (2011). The Effects of Entrepreneurial Orientation on Firm Organizational Innovation and Market Orientation towards Firm Business Performance. International Conference on Sociality and Economics Development, 10.
  12. Hult, T., Ketchen, D. J., & Slater, S. (2005). Market Orientation and Performance: An Integration of Disparate Approaches. Strategic Management Journal, (26), 1173-1181.
  13. Kumar, V., Eli, J., Raj Kumar, V., & Robert, P. (2010).Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? Journal of Marketing Article Post print.
  14. Massey, L. C. (2004). a Framework for Building Management Capability in Newzea land. Journal of Small Business and Enterprise Development, (11).
  15. Martin, S.L., & Javalgi, R. (2015). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin America, Journal of Business Research, http://dx.doi. org/10.1016/j.jbus res.2015.10.149.
  16. Merrilees, B., Rundle-Thiele, S., Lye, A. (2011).Marketing capabilities: Antecedents and implications forB2B SME performance. Journal of Industrial Marketing Management, Elsevier, 40(3), 368-375.
  17. Nasution, H., Mavondo, F., Matanda, M., & Ndubisi,N. (2011). Entrepreneurship: its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management, 40 (3), 336-345.
  18. Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Journal of Industrial Marketing Management, Elsevier, 39(8), 1311-1320.
  19. Ndubisi, N., Iftikhar, K. (2012). Relationship between entrepreneurship, innovation and performance comparing small and medium-size enterprises. Journal of Research in Marketing and Entrepreneurship, 14 (2), 214-236.
  20. O'Cass, A., & Viet Ngo, L. (2011). Winning through innovation and marketing: Lessons from Australia and Vietnam. Journal of Industrial Marketing Management, Elsevier, 40(8), 1319-1329.
  21. Ozturan, P., Ozsomer, A., & Pieters, R. (2014). The role of market orientation in advertising spending during economic collapse: The case of Turkey in 2001. Journal of Marketing Research, 51, 139–152.
  22. Salar, J., Et al. (2012). Surveying the Effect of Market Orientation and Innovation on Performance of Food Companies of Iran Stock Exchange. Journal of Business Management Perspective (Management Perspective), 11(9), pp.9-23, (In Persian).
  23. Schumpeter, J. A. (1934). The theory of economic development: An inquiry in to profits, capital credit, Interest and the business cycle. Cambridge: Harvard Business Press.
  24. Sirmon, D. G., Gove, S., & Hitt, M. A. (2008). Resource management in dyadic competitive rivalry: The effects of resource bundling and deployment. Academy of ManagementJournal, 51(5), 919–935.
  25. Song, J., et al. (2015). Market orientation and innovation performance: The moderating roles of firm ownership structures, Intern. J. of Research in marketing http://dx.doi.org/10.1016/j.ijresmar.2015.03.005.
  26. Thompson M , Heron P. (2005) Management capability and high performance work organization, The International Journal of Human Resource Management, 16:6, 1029-1048, DOI: 10.1080 /0958519 050012 0806.
  27. Report of the office of Trade Promotion Organization of Iran. (2015). Available on site http://farsi.tpo.ir.
  28. Wang, G., & Miao, C.F. (2015). Effects of sales force market orientation on creativity, innovation implementation, and sales performance, Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2015.03.041.
  29. Vega, R., & Rojas, B. (2011). 11The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogota.Universidad del valle, 27, 1-10.
  30. Yang J. (2012). Innovation capability and corporate growth: An empirical investigation in China. Engineering and Technology Management, 29, 34-36.
  31. Zheng, Z., Brown, J, S., & Dev, C. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, Elsevier, 62, 1063-1070.

فایل ها

سابقه مقاله

  • تاریخ دریافت: 12 خرداد 1395
  • تاریخ بازنگری: 02 دی 1403
  • تاریخ پذیرش: 11 دی 1399

هم رسانی

ارجاع به این مقاله

آمار