Journal of Business Management Perspective

Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Pages 13-42

10.48308/jbmp.20.48.13

Mehrdad Aalipour Herisi, Jahangir Yadollahi Farsi, Mohammad Reza Zali

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Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran

Pages 43-60

10.52547/jbmp.20.48.43

kobra bakhshizadeh borj, Mohamad Saleh Torkestani, pedram jahedi

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• PDF 1.1 M

Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry

Pages 61-86

10.52547/jbmp.20.48.61

Morteza Maddah, Majid Mohammad shafiee

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• PDF 1.44 M

Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience

Pages 87-113

10.52547/jbmp.20.48.87

hamed abasi nami, abolghasem asayesh

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• PDF 1.72 M

Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach

Pages 114-141

10.52547/jbmp.20.48.114

Mohammad Talari, Mina Khoshroo

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• PDF 2.33 M

Identification of factors affecting customer experience using a meta‐synthesis approach

Pages 142-176

10.52547/jbmp.20.48.142

hamed mokhtari, Amir Khanlari, Mohamad rahim Esfidani

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Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC)

Pages 177-198

10.52547/jbmp.20.48.177

Mehdi Khademi Gerashi, Akbar Rostami

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• PDF 1.97 M

The Reviewers in Issue 48 Winter 2021

• Reviewers
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