Journal of Business Management Perspective

Journal of Business Management Perspective

Volume & Issue: Volume 20, Issue 47 - Serial Number 80, Autumn 2021 
Number of Articles: 8

Investigating the application of Buzz Marketing in Entrepreneurial Marketing

Pages 37-63

10.52547/jbmp.20.47.37

Abolfazl Khosravi, Ehsan Soltani Far, Nafiseh Ghazvini zadeh, Mohsen Torabi, Mohammad Reza Fathi

Designing a Sustainability Marketing Model in the Iranian Banking Industry

Pages 88-110

10.52547/jbmp.20.47.88

reza anoushehi, mohammad reza karimi alavijeh, Nader Gharibnavaz, elham faridchehr

Designing a model for branding green products in the food industry

Pages 164-188

10.52547/jbmp.20.47.164

, Safoora meysamiazad, , Ali hajiha, mohamadali Abdolvand,, bahram kheiri,