The role of influencers on marketing (meta-synthesis approach)

Pages 13-36

10.52547/jbmp.21.49.13

Mahdi Hosseinpour; yousef mohammadifar; Atieh Khodaei

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Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach

Pages 37-70

10.52547/jbmp.21.49.37

Asadollah Kordnaeij; Asghar Moshabaki; Fatemeh Asghari Goudarzi

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Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences

Pages 71-94

10.52547/jbmp.21.49.71

Zohreh Dehdashti Shahrokh; Vahid Nasehifar; Mohammadsaleh Torkestani; Maliheh Eslamipanah

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• PDF 812.15 K

Designing a model of effective factors on customer citizenship behavior and its consequences for customers of foreign home appliance products

Pages 95-123

10.52547/jbmp.21.49.95

frough pourvahedi; abolfazl abolfazli; mehran rezvani; niloofar mirsepasi

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• PDF 1.08 M

Designing a model for the impact of hidden pleasures In social media advertising

Pages 124-142

10.52547/jbmp.21.49.124

ehsan emadi; hassan ghorbani dinani; saeed landaran

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Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach

Pages 143-168

10.52547/jbmp.21.49.1143

Mohammad Ehsan Zandi; Fatemeh Saghafi

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Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity

Pages 169-201

10.52547/jbmp.21.49.169

Majid Fani; seyedeh maasoumeh Ghamkhari; Mohammad Amin Torabi

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• PDF 890.36 K

The Reviewers in Issue 49 spring 2022

Pages 202-202

10.52547/jbmp.2022.102735

• Reviewers
• PDF 122.55 K