Journal of Business Management Perspective

Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach

Pages 13-42

10.48308/jbmp.2022.227357.1342

hajieh rajabifarjad, Mohammad Amin Torabi

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The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application

Pages 43-70

10.48308/jbmp.2023.224034.1185

Seyyed Reza Jalalzadeh, Mahmoud Reza Afra

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A Systematic review of corporate greenwashing consequences using a meta-synthesis approach

Pages 71-100

10.48308/jbmp.2023.227369.1343

Mahsa Jandaghi, Mahmud Naderi Bani, Seyed Mohamad Tabatabaeenasab, Mahdi Sabokro

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Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran)

Pages 101-124

10.48308/jbmp.2023.228891.1399

Mohammad Masteri Farahani, Hosein Bakhtiari, Seyed Mohammad Foad Razavi, Mohammad Hosein Ashtiani

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Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method

Pages 125-152

10.48308/jbmp.2023.229954.1442

Soheila Khoddami, bahareh osanlou, Ghazale Soleimani

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Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience

Pages 153-183

10.48308/jbmp.2023.229971.1443

ghazale Taheri, Azim zarei, Davod Feiz, Mahdi Dehghani Soltani

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A grounded theory approach and the relational paradigm on designing a brand equity model

Pages 184-217

10.48308/jbmp.2023.230585.1461

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

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The Reviewers in Issue 51 Fall 2022

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