Journal of Business Management Perspective

Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry

Pages 13-46

10.48308/jbmp.2023.103544

Rahil Kordheydari, Ali Ghasemian Sahebi, Mohammad Hossein Kiani Gohar, Negin Sangari

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Understanding the phenomenon of brand courage in the fashion industry

Pages 47-78

10.48308/jbmp.2023.103739

esfandyar mohammadi, mahsa jafari, ardeshir shiri

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• PDF 826.15 K

Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools

Pages 79-116

10.48308/jbmp.2023.103740

ali farhadian, somayeh zangian, amin hemmati

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• PDF 1.47 M

Conceptualization of green marketing challenges in small and medium businesses

Pages 117-152

10.48308/jbmp.2023.103816

Yousef Mohamadifar, Shahla Karimi

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• PDF 906.33 K

The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals)

Pages 153-187

10.48308/jbmp.2023.103820

Hamed Ebadinia, Bagher Asgarnezhad Nouri, Maryam Mola Ghalghachi

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• PDF 1.18 M

Designing a model for renewable energy value network in industry section using the method of Grounded theory

Pages 188-224

10.48308/jbmp.2023.232566.1533

Mohammad Amir Salary Kamangar, Soheila Khoddami, Ahmad Mehrabian

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• PDF 1.17 M

Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power

Pages 225-253

10.48308/jbmp.2023.230012.1481

Sayed Najmmedin Mousavi, Ali shariat Najade, zahra Ghafouri, saeed mir

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• PDF 1.27 M

The Reviewers in Issue 54 Summer 2024

Pages 254-254

10.48308/jbmp.2023.104713

• Reviewers
• PDF 76.53 K