Journal of Business Management Perspective

Volume & Issue: Volume 22, Issue 56 - Serial Number 90, Winter 2024

Number of Articles: 7

Original Article

Providing a framework of touch points in the multichannel shopping journey of young women consumers

Pages 13-34

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian, Hamid Reza Irani, Aliakbar Jafari, Asadollah Kordnaeij, Hamidreza Yazdani

Original Article

Providing a model for the loyalty of corporate customers of Refah Bank

Pages 35-61

10.48308/jbmp.2024.235151.1590

sajjad zamani, Amir Khanlari, Mohamad rahim Esfidani, Hamidreza Yazdani

Original Article

Identifying and prioritizing the core capabilities of top apparel platforms in Iran

Pages 62-83

10.48308/jbmp.2024.235257.1594

Shahram Khalil Nezhad

Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method

Pages 84-115

10.48308/jbmp.2024.233646.1565

Ali Shariatnejad

Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity

Pages 116-138

10.48308/jbmp.2024.235029.1586

Milad farzaneh kohneh shahri, Bagher Asgarnezhad Nouri, Ghasem Zarei, somayeh saebnia

Original Article

The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality

Pages 139-164

10.48308/jbmp.2024.235555.1602

Majid Mohammad shafiee, Shakiba Rahgozar

Original Article

Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method

Pages 165-198

10.48308/jbmp.2024.235111.1589

Sayed Najmmedin Mousavi, Mina Hosseini, Shaghayegh Salehabadi

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)