Journal of Business Management Perspective

Volume & Issue: Volume 23, Issue 58 - Serial Number 89, Summer 2024

Number of Articles: 7

Editor-in-Chief Lecture

Enhancing the Credibility of Management Research: Balancing Theory and Practice in Addressing Global Grand Challenges

Pages 1-22

10.48308/jbmp.2024.105115

bahman hajipour

Original Article

Identifying factors affecting political brand using fuzzy cognitive map with FCM method

Pages 23-51

10.48308/jbmp.2024.235391.1596

Sayedh Nasim mousavi, sseed mir, Sayed Najmmedin Mousavi, elahe maneshdavi

Original Article

Designing defensive strategies of brand forgetting in Iran's home appliance industry

Pages 52-77

10.48308/jbmp.2024.236135.1618

vahid sharafi, mohamad talari, shima mohtarami

Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF

Pages 78-99

10.48308/jbmp.2024.235571.1604

Atoosa Ebrahimi ShahAbadi, niloofar nobari, Ali Mobini Dehkordi

Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach)

Pages 100-123

10.48308/jbmp.2024.236122.1621

Roya Razmi, Ali Akbar Farhangi, Darioush Jamshidi

Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL

Pages 124-149

10.48308/jbmp.2024.236560.1626

Fatemeh Saghafi, Sajad Ramezani, Masoud Rezaei

The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq

Pages 150-172

10.48308/jbmp.2025.236880.1633

َAli Al-Saedi, Ali Kazemi, Azarnoush Ansari

Journal of Business Management Perspective

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