Journal of Business Management Perspective

Volume & Issue: Volume 23, Issue 57 - Serial Number 88, Spring 2024

Number of Articles: 7

Original Article

Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM)

Pages 13-33

10.48308/jbmp.2024.235234.1593

Seyedeh Mahboobeh Amini, mohammad ali shahhosseini, abuali VedadHir

Providing a framework for promoting social capital in investment companies (Kian Financial Group)

Pages 34-58

10.48308/jbmp.2024.235610.1606

Mitra Kordheydari, Hossein moeini, Vahid sharafi

Original Article

Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method

Pages 59-103

10.48308/jbmp.2024.235567.1603

Mohammad Amir Salary Kamangar, Soheila Khoddami, َAhmad Mehrabian

Original Article

Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology

Pages 104-130

10.48308/jbmp.2024.235482.1600

Fahime Mahavarpour, Davod Feiz, Morteza ملکی مین باش رزگاه

Original Article

Identifying the factors of service failure based on the marketing funnel and providing agile solutions (Study case: Iran-Zamin Bank)

Pages 131-160

10.48308/jbmp.2024.235737.1611

Azim zarei, mohammad masoumi, mohammad ebrahim baghernejad hamze kalaei

Original Article

The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs

Pages 161-183

10.48308/jbmp.2024.235085.1587

Seyyed Reza Jalalzadeh, Abbas Ali Haji Karimi Sari, Kimiya Keshavarz Sarkar

Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory

Pages 184-214

10.48308/jbmp.2024.235849.1613

Payvand MirzaeianKhamseh, Manijeh Haghighinasab, Hamidreza Yazdani

Journal of Business Management Perspective

Journal Archive

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