Journal of Business Management Perspective

Volume & Issue: Volume 23, Issue 59 - Serial Number 90, Winter 2025

Number of Articles: 6

Editor-in-Chief Lecture

Theorizing in Management: Challenges and Opportunities

Pages 1-19

10.48308/jbmp.2025.105326

Bahman Hajipour

Original Article

Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research

Pages 20-46

10.48308/jbmp.2025.237440.1638

Abdul Ghaffar Koyeak, seyed Najmeddin mousavi, Ali Shariatnejad, Mohammad Hakkak

Intelligent Marketing based on the Internet of Things in the Electronic Payment Industry

Pages 47-67

10.48308/jbmp.2025.236841.1630

Mohsen Shafiei Nikabadi, Samira Nezamivand chegini, Hamzeh َAghababayi

Identifying factors affecting bank brand preference according to banking capabilities and customer characteristics

Pages 68-87

10.48308/jbmp.2025.237520.1641

nima ranji jafroudi, sajad sadeghi

A framework for adopting platform-based business models in insurtech

Pages 88-116

10.48308/jbmp.2025.237837.1649

Mozhgan Banar, Masoumeh Hosseinzadeh Shahri, Farzan Khamesian

Futures Studies of the Process Automation Development in Organizations Based on E-Business 5.0 Technologies in Iran

Pages 117-143

10.48308/jbmp.2025.238450.1657

Zahra Razmi, Forough Mohammadi

Journal of Business Management Perspective

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