Developing a model of requirements for the implementation of coopetition strategies

Document Type : Original Article

Authors

1 Assistant Professor, Department of Management, Hazrat-e Masoumeh University, Qom, Iran

2 MSc of Business Administration, Department of Management, Hazrat-e Masoumeh University (HMU), Qom, Iran

10.52547/jbmp.19.44.69

Abstract

Objective: In today's global, complex and dynamic business environment, the speed of change and the intensity of competition are increasing. In this situation, competitors who, Coopetition strategy is effective in dealing with these uncertainties and overcoming these challenges. Given the importance of a coopetition strategy in the context of the corona crisis for businesses. The purpose of this study is to comprehensively investigate the requirements of implementing coopetition in conditions of environmental uncertainty (corona) to provide a model in this field.
Method: In this paper, in order to explain a comprehensive model, by systematic review of the literature and with the help of meta synthesis qualitative research method, all dimensions of coopetition are identified. Then, the importance and priority of each of the proposed factors has been determined based on the content analysis approach using Shannon's quantitative entropy method; In a way, this research is innovative both in its methodology and the results obtained.
Results: In this study, first 126 indicators of coopetition requirements were identified and classified into 13 subcategories and 35 dimensions. All of these were placed in the three categories of organizational empowerment, environmental context, and uncertainty drivers in the Corona crisis.
Conclusion: The results of the study showed that the most important drivers in the areas of organizational empowerment (strategic investment) are environmental contexts (environmental dynamics) and coronary crisis drivers (technological cooperation).

Keywords

References

  1. Alexandersson, G., Bondemark, A., Henriksson, L., & Hultén, S. (2018). Coopetition between commercial and subsidized railway services–The case of the greater Stockholm region. Research in Transportation Economics, 69, 349- 359.
  2. ARSLANBAŞ, S., CİZRELİOĞULLARI, M. N., & KİLİLİ, R. (2020). COOPERATION STRATEGIES OF BUSINESSES IN THE COVID 19 CRISIS. EFFECTS OF THE COVID 19, 41.
  3. Bengtsson,M., & Raza-Ullah,T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, 23-39.
  4. Bofinger, P., Dullien, S., Felbermayr, G., Fuest, C., Hüther, M., Südekum, J., & Weder di Mauro, B. (2020). Economic implications of the corona crisis and economic policy measures. Wirtschaftsdienst, 100, 259–265.
  5. Barney, J. B. (2018). Why resource‐based theory's model of profit appropriation must incorporate a stakeholder perspective. Strategic Management Journal, 39(13), 305-325.
  6. Bouncken, R. B., Fredrich, V., Ritala, P., & Kraus, S. (2018). Coopetition in new product development alliances: advantages and tensions for incremental and radical innovation. British Journal of Management, 29(3), 391-410.
  7. Bouncken, R. B., Fredrich, V., Ritala, P., & Kraus, S. (2020). Value-creation[1]capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance. Industrial Marketing Management, 90, 648-662.
  8. Blanka, C., & Traunmüller, V. (2020). Blind date? Intermediaries as matchmakers on the way to start-up—industry coopetition. Industrial Marketing Management, 90, 1-13.
  9. Cortez, R. M., & Johnston, W. J. (2020). The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory. Industrial Marketing Management, 88, 125-135
  10. Crick, J., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management.
  11. Christ, K. L., Burritt, R. L., & Varsei, M. (2017). Coopetition as a potential strategy for corporate sustainability. Business Strategy and the Environment, 26(7), 1029-1040
  12. Czakon, W., Klimas, P., & Mariani, M. (2020). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53(1), 101875.
  13. Chiambaretto, P., & Fernandez, A. S. (2016). The evolution of coopetitive and collaborative alliances in an alliance portfolio: The Air France case. Industrial Marketing Management, 57, 75-85.
  14. Crick, J. M., Crick, D., & Chaudhry, S. (2020). The dark-side of coopetition: it’s not what you say,but the way that you do it. Journal of Strategic Marketing,1- 23.
  15. Chai, L., Li, J., Tangpong, C., & Clauss, T. (2020). The interplays of coopetition, conflicts, trust, and efficiency process innovation in vertical B2B relationships. Industrial Marketing Management, 85, 269-280.
  16. Cui, V, Yang, H., Vertinsky, I. (2018). Attacking your partners: Strategic alliances and competition between partners. Strategic Management Journal, 39(12), 3116-3139.
  17. Czakon, W., & Czernek, K. (2016). The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland. Industrial Marketing Management, 57, 64-74.
  18. Chesbrough, H. (2020). To recover faster from COVID-19, open up: Managerial implications from an open innovation perspective. Industrial Marketing Management (forthcoming).
  19. Crick, J.(2019). Moderators affecting the relationship between coopetition & company performance. Journal of Business&Industrial Marketing, 34(2), 18–31
  20. Chang, A. Y., & Cheng, Y. T. (2019). Analysis model of the sustainability development of manufacturing small and medium-sized enterprises in Taiwan. Journal of Cleaner Production, 207, 458-473
  21. Dyer, J. H., Singh, H., & Hesterly, W. S. (2018). The relational view revisited: A dynamic perspective on value creation and value capture. Strategic Management Journal, 39(12), 3140-3162
  22. Duran, M, Acar, M. (2020). Bir Virüsün Dünyaya Ettikleri: Covid-19 Pandemisinin Makroekonomik Etkileri. Inter Journal of Social and Economic Sciences, 10(1), 54-67.
  23. Corte, V. (2018). Innovation through coopetition: Future directions and new challenges. Journal of Open Innovation: Technology, Market, and Complexity, 4(4), 47.
  24. Eckert, N., B. (2019). COVID-19: B2B Marketing. How can Marketing help commercial recovery - Livestreamed session? Retrieved from https://www.simon[1]kucher.com/tr/node/5598 [18.07.2020].
  25. Elif, K. (2020). Covid-19 Pandemisi: İşgücü Üzerindeki Etkileri ve İstihdam Tedbirleri. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 7(5), 269-282.
  26. Fortune (2020). How Global 500 companies are utilizing their resources and expertise during the Coronavirus pandemic. Retrieved from https://fortune.com/ 2020/04/13/global500-companies-coronavirus-response-covid-19-pandemic.
  27. Farzanegan, M. R., Gholipour, H. F., Feizi, M., Nunkoo, R., & Andargoli, A. E. (2020). International Tourism and Outbreak of Coronavirus (COVID-19): A Cross-Country Analysis. Journal of Travel Research, 1-16.
  28. Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 1- 20
  29. Gast, J., Gundolf, K., Harms, R., & Collado, M. (2019). Knowledge management and coopetition:How do cooperating competitors balance the needs to share and protect their knowledge?Industrial marketing management,77,65-74.
  30. Gnyawali, D. R., & Ryan Charleton, T. (2018). Nuances in the interplay of competition and cooperation: towards a theory of coopetition.
  31. Gerner, T. (2018). In a globalized business environment, competitors cooperate for competitiveness (Doctoral dissertation, JOHANNES KEPLER UNIVERSITY LINZ).
  32. He, H., & Harris, L. (2020). The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research, 116, 176-182.
  33. Hoffmann,W.,Lavie,D.,Reuer,J., Shiplov, A.(2018). The interplay of competition and cooperation. Strategic Management Journal, 39(12), 3033–3052.
  34. Independent (2020). Coronavirus: Supermarkets can now share staff, depots and data to help feed the nation. Retrieved from https://www.independent.co.uk/news/business/ news/coronavirus-supermarkets[1]uk-staff-depots-food-a9413146.html [29.3.2020]
  35. Ivanov, D. (2020). Predicting the impacts of epidemic outbreaks on global supply chains: A simulationbased analysis on the coronavirus outbreak case. Transportation Research Part E: Logistics and Transportation Review, 136, 101922.
  36. Lund Pedersen, C., & Ritter, T. (2020). Preparing your business for a post[1]pandemic world. Harvard Business Review Digital Articles (forthcoming( .
  37. Michie, J. (2020). The Covid-19 crisis—and the future of the economy and economics. International Review of Applied Economics, 34(3), 301–303
  38. National Post (2020). New York to launch tri-state virus tracing program with Michael Bloomberg's help. Retrieved from https://nationalpost.com/pmn/health[1]pmn/newyork-to-launch-tri-state-virus-tracing-program-with-michael[1]bloombergs-help
  39. Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C& Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery (London, England), 78, 185-193.
  40. Sandelowski, M., & Barroso, J. (2007). Handbook for synthesizing qualitative research. Springer Publishing Company.
  41. Shu, C., Jin, J. L., & Zhou, K. Z. (2017). A contingent view of partner coopetition in international joint ventures. Journal of International Marketing, 25(3), 42–60.
  42. Schiavone, F., & Simoni, M. (2019). Strategic marketing approaches for the diffusion of innovation in highly-regulated industrial markets: The value of market access. Journal of Business & Industrial Marketing, 34(7), 1606–1618.
  43. The Guardian (2020). Apple and Google team up in bid to use smartphones to track Coronavirus spread. Retrieved from https://www.theguardian.com/world/2020/apr/ 10/apple-google-coronavirus-us[1]app-privacy [11.4.202020].
  44. Verreynne, M. L., Williams, A. M., Ritchie, B. W., Gronum, S., & Betts, K. S. (2019). Innovation diversity and uncertainty in small and medium sized tourism firms. Tourism Management, 72, 257-269.
  45. Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118, 253-261.
  46. Zimmer, L. Qualitative meta‐synthesis: a question of dialoguing with texts. (2006), Journal of advanced nursing, 53: 311-318

Files

History

  • Receive Date: 22 January 2021
  • Revise Date: 20 April 2021
  • Accept Date: 23 April 2021

Share

How to cite

Statistics