الگوی ارزیابی نگرش مصرف کنندگان از گسترش نام تجاری

١. کلاین، پل(١٣٨٠)، راهنماى آسان تحلیل آملى، ترجمة سید جلال صدر السادات واصغر مینایی، تهران :سمت.

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